2024: What’s for us?
Tubular Labs just released their latest report, and there are some pretty interesting shifts in video content for 2024. If you’re into social media, this is big news!
Longer Short-Form is Growing
First off, the short-form video trend isn’t going away, but it’s changing. On YouTube, videos longer than 30 seconds are getting more attention, while TikTok is seeing a rise in clips between 1 and 2 minutes. It seems like users are craving a bit more substance without committing to full-blown long-form content.
Unexpected TikTok Niches
Speaking of TikTok, we all know beauty and music are popular, but guess what’s blowing up? Business and finance. Yeah, those viral finance tips and entrepreneurial advice videos are booming, along with trends like “home ownership at a young age” and “Latino business success.” It’s a cool shift for a platform known for fun, quick hits.
Instagram’s AI-Powered Rise
Over on Instagram, engagement is up thanks to AI-recommended content. Meta’s been pushing this hard, and now, half of what you see on Instagram is AI-driven, not just from people you follow. Facebook’s also making a comeback in video uploads, probably due to the popularity of Reels and the possibility of TikTok being banned in the U.S. Creators are doubling down and spreading content across platforms.
What This Means for Your Content
If you’re creating videos, the takeaway here is clear: longer short-form videos are gaining traction, and new niches are opening up. It’s worth exploring how your content can adapt, whether it’s extending your TikTok clips or tapping into rising trends like finance or home ownership.
There’s a lot more insight in the full report, but these are the key things to keep in mind if you want to stay ahead of the game in 2024.